Timex UK lands distribution rights for Vertime brands

Timex UK has announced the expansion of its portfolio to include the Vertime brands as part of a strategy to enter the high end luxury market.

From June 2014, the firm will commence exclusive distribution rights for the Versace watches, Salvatore Ferragamo watches, and Versus Versace watches. In a statement, Timex described Versace and Salvatore Ferragamo as “brilliant tributes to the Italian tradition of craftsmanship, combining Swiss watchmaking excellence with a pure and refined design” and Versus Versace watches as “the rebellious young line of Versace”.

All three brands are part of a licensing agreement that grants Timex Group exclusive permission to design, manufacture and distribute these timepieces worldwide.

Managing director, Stuart Bissett, said: “This is a fantastic opportunity for Timex UK to be involved in all areas of the UK watch market. We already have the Timex and Nautica brands that we are actively distributing in the volume end of the business.

“The Vertime brands will allow us to use our knowledge of the UK jewellery and watch market to gain access to the prestige end of our industry as well. We are very much looking forward to talking to existing and new customers about the Swiss ranges we now represent.”

Timex Group was founded in 1854, and has around 5,000 employees worldwide.

Image: Versace Watches from the Timex UK portfolio