Endless Jewelry signs 40 new UK accounts at IJL

Rapidly-growing brand Endless Jewelry has enjoyed a successful show at this year’s International Jewellery London, signing 40 new accounts.

This is the first year the brand, owned by former Pandora boss Jesper Nielsen, has exhibited at the show. New stockists include Flitwick Jewellers, Inspired by Brufords, John Moore Jewellers Cork, Bonds Of Northampton and Macintyres of Edinburgh.

Attendees of the fair had the opportunity to hear Nielsen (who is also CEO of the company) discuss his business career and the concept behind Endless Jewelry, before heading to the stand to see the highly-anticipated Jennifer Lopez Collection, which debuted at the show.

Nielsen said: “We had a great trade show in London and went well beyond our sales targets with the Endless UK team bringing in some 40 new customers from all over UK and Ireland. For the first time ever we presented our new Jennifer Lopez Collection by Endless Jewelry live and I am happy to say it was extremely well received.

“You are always excited when presenting something new like this, and I am really pleased about the way the market has received this one. Monday afternoon I travelled to Holland where our Dutch team presented the collection at the Utrecht Trade Mart Event, and the reception here was just the same – great excitement and a buzz in the market where ever we go. This could be a real Endless Christmas.”

Since launching the brand in the UK and Northern Ireland in December 2013 Endless has seen extremely rapid growth, now boasting over 360 accounts in the UK & Ireland and 3,000 accounts worldwide.