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Jewellery Focus introduces revamped mobile site

A new mobile and responsive site for JewelleryFocus.co.uk has been rolled out with immediate effect to cater for the growing number of mobile users engaging with the Jewellery Focus brand on a daily basis.

The site is designed for simplicity of use and focuses on the latest news stories – rather than a pared down recreation of the desktop site – using cutting edge design for maximum accessibility.

Jewellery Focus editor Michael Northcott said: “Investment in the Jewellery Focus brand continues apace, with the introduction of the only jewellery trade news site designed and built for the smartphones of this decade. The elegant simplicity, pin-sharp fonts, and ease of social sharing, all serve to make our new mobile site the best-in-class mobile offering.”

Jewellery Focus has seen an unprecedented signup rate for its new Daily Briefing and Weekly Roundup newsletters, with over 20% of its web traffic now coming from mobile phones and tablets. Parent publisher Mulberry Publications said it wanted to “set a new standard” by “pioneering a mobile offering fit for 2015 onwards”.

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Michael added: “We plan on keeping our place as the most-read and best-supported trade magazine in the UK jewellery industry, and the recent product launches should help us achieve that. Hopefully readers and advertisers alike are happy with the results too, and I would like to thank the team here for their tireless creativity and hard work.”

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