Endless Jewelry unveils striking new Jennifer Lopez campaign image

Endless Jewelry, the new charm and bracelet jewellery launched by Danish entrepreneur Jesper Nielsen, has unveiled the first official campaign image of Jennifer Lopez modelling her namesake designs.

The partnership with Jennifer Lopez will last three years, and Lopez herself has designed the particular pieces under her umbrella collection for the brand. She will also perform a brand ambassador role for Endless for the duration of the agreement.

Nielsen said: “We are proud and delighted to be in this long-term relationship with Jennifer Lopez.” He added: “[Her] extraordinary style and charisma perfectly represent the collection.”

Lopez said: “My exclusive collection with Endless Jewelry embraces the attitude of being fun and elegant at the same time. It is also about letting each woman express her personality through her jewellery. The collection will let women celebrate what is unique and beautiful about themselves.”

Charms start at £15, leather bracelets start at £45, and the brand is already stocked in some 3,000 stores across Europe, including in the UK.