Manufacturers
De Beers to make largest investment into diamond marketing since 2008
De Beers Group has announced it will invest more than $140m (£107m) in marketing this year – its biggest spend since 2008.
The increased investment will be focused on generating further consumer demand for diamond jewellery in the leading markets globally, with the greatest spend targeted in the US, China and India.
You'll need to
subscribe to unlock this content. Already subscribed? Login?
