Retailers
Younger consumer attitudes shift towards sustainability, research reveals
The report found that while consumers aged 50 and above cited quality factors as being their most important considerations relating to provenance of luxury goods, the 18 to 34 age cohort over-indexed on factors such as human rights and environmental impact
Consumer attitudes towards products are changing as younger generations value ethics and sustainability assurances, according to new research published by De Beers Group’s latest Diamond Insight ‘Flash’ Report.
The report found that while consumers aged 50 and above cited quality factors as being their most important considerations relating to provenance of luxury goods, the 18 to 34 age cohort over-indexed on factors such as human rights and environmental impact.
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