Vrai and Brides launch collaboration

Vrai, the sustainable fine jewellery and engagement ring brand has announced its first collaboration with Brides, launching on 27 September.

The collaboration will feature pieces created as romantic heirlooms meant to be worn beyond the wedding day. The 14 fine jewellery designs are designed to be worn by the couple throughout any and all wedding events and beyond, as well as gifted to the wedding party, to be cherished for years to come.

Mixed diamond shapes and hidden details give each romantic design an edge. Vrai’s signature customisation options can offer the bride and groom endless possibilities to create their unique and meaningful ring.

Highlights include the round inlay unisex wedding ring gives a twist on the classic band, and can be stacked over your engagement ring or other rings, and the floating solitaire and split engagement rings feature a setting that gently lifts the diamond, letting light shine through.

Vrai president, Mona Akhavi, said. “Our collaboration with Brides was a natural fit, combining their insight on weddings with our expertise in diamond jewellery design, to provide a collection that is incredibly beautiful, sustainable and can be passed down through generations. We created a collection that fits into the way consumers are shopping and gifting around their special day that also aligns with their values.”

Gabriella Rello Duffy, editorial director of Brides, added: “Our readers have taken a strong interest in lab-grown diamond engagement rings, so as we were discussing collaborations, we wanted to work with a brand that keeps sustainability at the forefront of everything they do. Our goal was to create a collection with pieces for the wedding day and beyond.”