Diamnet launches personal shopping service for diamonds

Trading platform Diamnet has launched its personal shopping service ahead of the full release of its software.

The platform, which was launched by former managing director of Chalfen of London, Howard Levine, has a database of over 50,000 diamonds.

It aims to connect retailers with manufacturers and diamond dealers from the UK, India, Israel and Antwerp.

As the platform is not yet live, Levine has decided to launch the personal shopping service to avoid the stones available going ‘out of date’.

He will use each retailer’s requirements to match them with the stone they desire.

Levine said: “I will trudge through the list in order to find you the best option. I will even check the stones before sending out to really find you something that will get you closer to making that important sale. You just need to let me know your requirements and I will do all the hard work for free.

“Why do it yourself when you can have an expert do it for you. If you trusted me before, trust me now!”