Giovanni Raspini to launch in China
The entry of the brand to the e-commerce platform is part of a broader and more comprehensive strategy of expansion into foreign markets
Giovanni Raspini has announced that it is set to launch in China on Tmall, Alibaba Group’s e-commerce platform.
This new partnership will allow Goivanni Raspini to bring its products directly to consumers in China.
The Tmall platform will host some of the brand’s most popular collections, allowing the brand to grow in the Asian market.
With a vast usership of more than 800 million active customers, the platform is a vital channel capable of giving visibility and marketing support to the company.
The entry of the brand to the e-commerce platform is part of a broader and more comprehensive strategy of expansion into foreign markets.
Luca Padula, general manager, said: “It is with great satisfaction that we join Tmall, which represents excellence in global e-commerce and is the perfect partner in our quest for the Chinese market. Our jewellery embodies Italian style, craftsmanship and timeless quality; we are excited to share this passion and our excellence with an audience that is so attentive to new styles and trends”.
