Astella opens new boutique in Birmingham
Astella’s founder and director, Sunny Pal is a graduate of Birmingham City University and a second-generation jeweller
Astella has announced the opening of its second boutique store in Birmingham’s renowned Jewellery Quarter.
The new site is located in the historic former Barclays Bank building on Frederick Street.
This building has been restored following a £100,000 refurbishment to create a sophisticated, modern space.
Astella’s founder and director, Sunny Pal is a graduate of Birmingham City University and a second-generation jeweller.
The brand has plans for expansion including growing its team, with plans to more than double its current staff across both stores in the coming months and open new stores across the UK.
Pal said: “Astella began with a dream to offer more than just beautiful engagement and wedding rings – I wanted to create an unforgettable shopping experience. Taking over this beautiful, early 1900s building was an amazing opportunity for us. The design reflects our star-inspired brand and provides the perfect setting for customers who come from across the UK to find their perfect piece.”
“Laboratory-grown diamonds allow us to combine our love for exquisite jewellery with a commitment to sustainability. Our journey from a small start-up to this expansion has been remarkable, and we’re grateful for the trust our customers have placed in us.”
