Picchiotti: 50 years of style

Picchiotti was born in Valenza, a quiet town enveloped in the lush and fragrant vine-covered hills of Piedmont and renowned for its meticulous hand-craftsmanship of precious gem-set jewelry, into a family of pharmacists. His lack of enthusiasm and aptitude for the family profession prompted Giuseppe’s father to ask the director of the renowned Valenza jewelry school, a close friend, and a jewelry designer himself, if his son could work in his atelier during his summer holidays. From the age of just 13, and for three consecutive years, Giuseppe spent long, hot summer days in the workshop, helping, watching, practicing, learning his craft. Looking back, Giuseppe places enormous value on his training. He refers to his three summers there as his “second school”, adding that the experience revealed and honed his ability and his intent, instilling in him a lifelong dedication to excellence. From an early age, Picchiotti had a clear vision for creating Fine Jewelry, and today he is known the world over as the premier jeweler of Italy. The legendary family enterprise is precision-run by Picchiotti and seven family members, a charismatic, multi-generational group that creates one-of- a-kind pieces and oversees all aspects of the business. The Picchiotti story is a special one – uniting thrilling, unique Fine Jewelry designs with their extraordinary creators: the family Picchiotti. Picchiotti’s designs are traditionally inspired by classical lines and are characterized by the elegance of their style, transcending fickle trends. Customers describe them as “timeless heirlooms” to be passed on to a favorite daughter or niece, for generations to come. Additionally, with an open mind toward the challenging economic environment and the evolution in consumers’ needs and tastes, Picchiotti has gradually introduced new lines characterized by innovative design and pioneering technology. The Xpandable Collection by Picchiotti, first launched at the Couture Show in Las Vegas June 2016, is the first of its kind in the Fine Jewelry arena. Hidden spring technology allows each ring to expand over any knuckle with ease, and snap back into place. No resizing is ever necessary. Xpandable bracelets work the same way, ensuring a comfortable fit and eliminating the often difficult obstacle of a clasp. In honor of its 50th Anniversary celebrated in 2017, Picchiotti debuted an all-new bridal collection featuring engagement rings, wedding bands, wedding day jewelry and anniversary gifts that capture the essence of enduring romance with classic Italian quality and style. The 60 piece collection is available in all major markets and offers on-trend styles that bring out the radiance of every bride and offer unsurpassed quality for enduring value to ensure that they become treasured heirlooms for the happy couple’s next 50 years. As ‘millennials’ now set the trends, more and more brides are getting engaged and/or married with colored gemstones. Picchiotti is an Italian leader in colored gemstone jewelry design and now offers an impressive selection of colored gemstone center stones for today’s fashionable bride. To learn more about Picchiotti, the Bridal Collection and other important assortments please visit www.picchiotti.it. For the Xpandable Collection please visit www.xpandable.it. Information: +39-0131- 95 30 81 or mariacarola@picchiotti.it or www.picchiotti.it