Study finds 52% of shoppers want a ‘seamless omnichannel experience’
Some 82% of shoppers prefer shopping in store but 52% believe the online and offline transition should be more seamless
![](https://www.jewelleryfocus.co.uk/wp-content/uploads/2016/01/Laptop-Image-e1453733581302-780x470.jpg)
Over 52% of shoppers in the UK believe that retailers need to offer a more seamless experience between online and offline commerce to retain their custom.