Voice on the High Street – Muru Jewellery

What is the history of the company? We were founded in 2006 I worked for a couple of jewellery companies prior to setting up Muru before deciding to go out on my own. The context behind Muru was all about creating meaningful jewellery, we aim to create unique jewellery to empower and inspire the we are. historically jewellery has always been worn for its meaning so each of our pieces has a unique symbolism and sentiment behind it. How do you try and stay on trend? We take inspiration from cultures and ecologies from all around the world, so travel is a really good way of doing that. We are based in London so the capital is a great source of inspiration in terms of fashion and architecture. Although we don't really pay much attention to trends as it is quite important that our ideas are unique. What are your most popular designs? We have a variety of different collections that symbolises different sentiment or emotion for example we have a feather collection that inspires positivity and a mandala collection that inspires health and happiness and a calm collection that represents balanced living. People love learning about these messages behind these designs and they make a meaningful and thoughtful gift as a result. Is that how you stand out from the competition? We stand out in terms of quality and the cohesion of our collections. We aim to create jewellery that is a premium quality and world made, i think we also have a signature style that identifies it as a Muru piece. It is that type of cohesion that means customers can collect our jewellery and wear multiple layered pieces to create their own individual style. Who is the most notable person to have worn your jewellery? Its hard to say who is the most famous but we have pieces worn by but probably the most famous is Supermodel and Victoria Secret Angel Jourdan Dunn. Sometimes it is a surprise who has the biggest impact as we have had some pieces worn by Louise Thompson from Made in Chelsea and sales of those items went through the roof. What has been your biggest achievement? It is growing the business year-on-year throughout a recession is probably an achievement not to be underestimated and we have won a few awards along the way but ultimately just seeing more and more people wearing our pieces is a great achievement in itself. What are your goals for the future? To continue to grow the brand and to exploit our opportunities in the export market ans we know people in the US and Japan love our products and it is up to us to spread the word overseas.