I have asked jewellers of they count their customers for 25 years and the answers I always get range from, “I am not sure, I’ll have to look it up”, to “I’ll ask my manager”. No one knows! However, a few jewellers have told me anywhere from 70% to 80% of their customers are sold, but when I ask them, “who do you count as sold customers?”, they answer, “customers who really came into buy.”
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