Selling: Who should make the first move?
Treating a customer like a friend and greeting them first can help improve consumer trust. Leonard Zell explains how smiling and talking first can boost in-store sales
Who should make the first move when a customer enters a jewellery store? In two words, the salesperson. This is what I have observed when I have gone into jewellery stores in the UK, and the other eighteen countries where I have trained fine jewellers: