Everledger launches new version of its blockchain platform

Everledger, the digital transparency company, has launched version 2.0 of its blockchain platform. The Everledger platform provides increasing levels of transparency across complex and regulated supply chains. Founded in 2015, Everledger creates solutions that harness the benefits of blockchain in tandem with other cutting edge technologies, such as AI and intelligent labelling. The Everledger platform creates secure and permanent digital records of an asset’s origin, characteristics and ownership across its lifetime, benefiting those industries and companies that face strict requirements to evidence the provenance and traceability of their products. Everledger helps stakeholders in diamonds, gemstones, fine wine, luxury goods and e-waste management to meet society’s expectations for sustainable, verifiable sourcing. Across the diamond industry, for example, the Everledger blockchain platform integrates and surfaces data from miners, manufacturers, certification houses and retailers, ultimately enabling them to drive a positive social and environmental impact. Consumers have direct access to independent information of a diamond’s characteristics and ownership record via desktop or mobile. Everledger has now upgraded its platform to meet the needs of clients whose own customers and partners pursue evidenced traceability. For example, US-based retailer Fred Meyer Jewelers uses the Everledger platform to show the journey of its diamonds in its RockSolid collection, which it will extend across 100 stores, starting October. Kirsten Darrow, Fred Meyer Jewelers Group VP, said: “We are excited to be able to offer Rock Solid Diamonds to our customers, as part of our on-going commitment to responsibly sourced and transparent jewelry supply chains. Being able to provide a fully transparent and intimate connection between our customers and their diamonds brings real meaning and value to their precious investment.” Leanne Kemp, founder and CEO of Everledger, said: “Everledger’s purpose is to contribute greater clarity and confidence in the marketplaces where increased transparency is essential. “We help stakeholders along the value chain to make better decisions, which enables ever more knowledge, insight and sustainable business practices. We’ve pioneered this work for the diamond and gemstone industry, and have significant work underway in many other industries such as wine, luxury and insurance.” She added:“We have come a long way in less than four years. But there’s so much more to be achieved. We are very well positioned to support industries in bringing out their efforts for compliance and more transparent and equitable business practices in 2020 and beyond.”