How to market jewellery to a younger demographic – What to know
Diamonds are forever, they say, but the appeal apparently isn’t. There is a lot of misconception about millennials and their relationship with jewellery.
Join 5,000 jewellery professionals with a membership
Get unlimited access and stay in the know. First-year special offer pricing. Cancel any time.
You have read 2/2 free articles this month.
How many members should have access to the subscription?
Monthly
5 days free trial
Yearly
Save £9.89
5 days free trial
No, thanks
I already have an account
Diamonds are forever, they say, but the appeal apparently isn’t. There is a lot of misconception about millennials and their relationship with jewellery.