Building platinum jewellery sales in a post-pandemic world

The COVID-19 crisis has profoundly affected the fine jewellery market in 2020, but recovery is already underway. While it is too soon to say when the industry will fully recover, there is no question that consumers are willing to make fine jewellery purchases post pandemic, and fine jewellery buyers tend to possess more economic resources to maintain a higher standard of living, even during an economic slowdown.