Hot Diamonds sales surge among independent retailers

UK-based jewellery brand Hot Diamonds has reported an increase of 134 per cent in sales to independent retailers in September, compared to the same time last year.

The company has recently launched five new collections for the 2011 autumn/winter season and redesigned its packaging and point of sale displays.

Managing director Sanford Simpson said: “The initial reaction to our recent initiatives and newness has been overwhelmingly positive and we will work hard to retain this momentum throughout the Christmas period and into spring/summer 2012.”

The latest news follows the return of creative director Konstantinos Antonopoulus in May this year, following a two-year absence.