Celebrity endorsement

 Having recently launched in the UK, the brand has reported a “huge stateside following,” including Britney Spears, Kim Kardashian, Fergie and 50 Cent.

The event celebrated the new South Beach range from the brand, which features a range of interchangeable luxury fashion watches with ‘just click’ technology. Lauren wore the Limited Edition SOBE GR32199D style from the collection, available from Goldsmiths.