Shopping venues are ‘best place for brands’
The research paper will highlight how consumers are in the best mind-set while spending time in shopping centres as compared with other venues.
Jackie Tracey, commercialisation manager at thecentre:mk and chair of the BCSC Commercialisation Committee said: “There is no doubt that companies could benefit from investing further in ‘brand experience’ and events within retail environments. In order to attract further investment, shopping centre owners and brand agencies need to work much closer together. In particular, owners have a responsibility to ensure agencies know just how well retail destinations perform in getting consumers close to experiencing brands.”
The research paper will be launched at a breakfast seminar on Thursday 17 May at law firm Orrick, 107 Cheapside, with speakers from Sky, Coca-Cola and Westfield.
For more information and to book please contact Samantha Mitchell at BCSC on 0207 227 3463 or samantha.mitchell@bcsc.org.uk
