Online application for Georg Jensen’s Fusion Ring Builder is launched

Developed by Holition’s partner, John Miles, the online tool allows users to activate a range of functions – such as selecting metal colour, the number of diamonds and the size of the diamonds – simply by a hand gesture, and thus allowing them to create their own unique ring.

Chief executive officer of Holition Jonathan Chippindale said: “Holition’s collaboration with Georg Jensen provides a new way for luxury retailers to link the online/offline shopping experience and for consumers to interact with product in-store. Adding theatre to the retail experience on a large TV screen enables retailers to offer sophisticated touch points for its customers and, in this special partnership, Holition is able to bring the Georg Jensen jewellery to life for the consumer.”

The Fusion Ring Designer allows users to ‘stack’ their own unique mix and personal style from a possible 4,000 combinations using up to four individual rings.