byBiehl launch brings 120 shoppers to collect offers

Chelmsford-based magazine The Edge had run a three-month consecutive token offer, which gave collectors the chance to bag a free byBiehl bracelet, worth £39, at Lance James Jewellers.

Queues formed bright and early on the launch morning, with more than 120 excited customers ready to collect their free bracelets.

Antony at Lance James said: “The event was a major success and together byBiehl and Lance James will be staging further events in both Chelmsford and Brentwood.”