Georg Jensen taken over by Investcorp

Investcorp, who have past portfolios of success in the luxury sector with Gucci and Tiffany’s, paid $140 million for the company founded by eponymous Georg Jensen in 1904.

President and CEO of Georg Jensen, Ulrik Garde Due, said: We are delighted to be working with Investcorp, which has an unrivalled experience of building luxury brands such as Tiffany’s, Gucci and Ebel and Chaumet.

“Investcorp’s commitment to developing the brand will ensure we can further strengthen Georg Jensen’s unique position globally as the leading Danish luxury lifestyle brand,” he added.

Georg Jensen changed hands as little as 11 years ago, when it was acquired by Axcel in 2001, which the CEO thinks was pivotal in turning the company’s fortunes around.

“In strong co-operation with Axcel and a dedicated Georg Jensen team the company has been transformed and rejuvenated into a profitable global luxury brand with strong Danish roots. We are delighted to be working with Investcorp.”