Amber Atherton’s jewellery boutique trials iPhone card reader

The idea to use the new payment technology was born out of losing sales at trade shows, events and pop-up shops, where credit card terminals had lost the Made In Chelsea star sales on expensive items. After hearing about the new payment type on Twitter, Amber knew the iZettle scheme could pay dividends for her shop.

“Not having a credit card terminal has meant we’ve missed out on business when at trade shows over the past couple of years,” said Atherton, who is also a model.

“We have pieces of jewellery worth up to £800. People don’t carry this type of cash around with them but it wasn’t worth our while to invest in a traditional machine that ties you into long contracts.” She added: “We checked out iZettle’s website and could see iZettle fitted the bill – it was exactly what we are looking for.”

The terminal was also visually appealing, said the reality star, and fits the ethos of her store as well as being free from contracts that come with traditional terminals.

“It’s much slicker than the scruffy looking machines you typically see in shops, there are no hidden fees or contracts, and it has some great value add merchant functions built into the iPhone and iPad app.

“Being able to take photos of our items, incorporating these into the receipt and emailing the customer – all within seconds of them buying something from us – adds to the stylish quality service we provide at My Flash Trash experience.”

And iZettle’s founder and CEO Jacob de Geer said the idea was born out of similar circumstances. “iZettle was born out of my wife’s frustration of not being able to accept card payments when selling her reading glasses at different trade shows.

“My Flash Trash is our typical and ideal user. There are currently about 20 million small businesses in Europe that only take cash or invoices, according to Eurostat. These are the businesses that we present a truly game changing alternative for.

“We are very pleased that a young, ambitious and trend aware entrepreneur like Amber Atherton is among our early adopters and supporters in the U.K,” he added.

More information can be found by visiting the iZettle website.