Tissot and FIBA extend global partnership

Tissot will continue its global partner association in all main FIBA competitions, such as the inaugural FIBA Basketball World Cup in 2014.

As part of the new agreement, Tissot has gained the status of ‘official watch’ and ‘official timekeeper’ of FIBA as well as the right to present the MVP and ‘Best Five’ awards at each FIBA competition.

Since the beginning of Tissot’s cooperation with FIBA in 2008, the brand has been committed to basketball and added Tony Parker as one of its main brand ambassadors.

“I am very pleased to see that Tissot continues to support the development of basketball at an international level. Playing for the national team has a very special dimension and the FIBA competitions give a huge boost to the growth of basketball across the globe,” said Tony Parker.

FIBA secretary general Patrick Baumann commeted: “We are very excited to continue our relationship with Tissot, a solid and exciting quality brand that, like ourselves, is based in Switzerland and has strong global ambitions. The partnership with Tissot has delivered great benefits for FIBA in the past and we look forward to jointly making a next step in the new cycle.”

Tissot president François Thiébaud concluded: “We look forward to continuing our longstanding relationship with FIBA. Being associated with such an international sport as basketball underlines our dynamic nature and our values of precision and performance. In turn, we will keep rising to the challenge of ensuring that success and victory at that level are firmly rooted in precision and fairness. Offering exclusive timekeeping services and unique designed watches also gives our passionate customers an additional reason to be proud of their commitment to Tissot.”

Image: Tony Parker in action.