Bradley’s Jewellers reaffirms commitment to sustainable diamonds

Bradley’s Jewellers York has reaffirmed its commitment to certified sustainability rated diamonds in response to the rise in greenwashing tactics and lab-grown diamond misinformation.

Since 2022, Bradley’s Jewellers has been an accredited Retailer of Certified Sustainability Rated Diamonds under the SCS 007 Jewelry Sustainability Standard developed by SCS Standards and certified by SCS Global Services.

Bradley’s is one of just four businesses in the UK and Ireland to achieve this status and one of approximately 50 consumer-facing companies globally.

Certified sustainability rated diamonds, whether of natural or laboratory-grown origin, are
independently confirmed to be in full accordance with the requirements of the SCS 007 Jewelry Sustainability Standard and its five pillars of sustainability achievement.

The program provides transparency and due diligence around the environmental and ethical
performance of diamond producers and handlers, including origin traceability assurance, sustainable production practices, and climate neutrality.

Owner, Kay Bradley, said: “We’ve seen first-hand the power of greenwashing tactics. Customers come to us thinking all laboratory-grown diamonds are equally environmentally-friendly, but we know that isn’t the case.

“Certified sustainability rated diamonds are essential for meeting the requirements of a growing portion of my customer base who are diligent about their choices on social, environmental and ethical grounds. With these laboratory-grown stones, I can be 100% confident of their verified origin, climate neutrality and ethical and sustainable production practices.”

Stanley Mathuram, executive vice president at SCS Global Services, added: “The benefits of stocking SCS-007 stones are substantial. By responding to increasing customer demand for diamonds produced using sustainable practices, with verified origins and documented proof that they meet the highest environmental standards, retailers have a competitive advantage.

“Customers receive certificates that detail the sustainability achievements of their diamonds – the first time such documentation is available for diamonds.”

Bradley’s Jewellers sources its certified sustainability rated diamonds from WD Lab Grown
Diamonds in Washington DC, United States.