Beaverbrooks continues expansion with new boutique in Leeds
The jewellery company also claimed that White Rose will be the only stockist of the ‘Hearts On Fire’ diamond and Canadian brand Maple Leaf Diamonds
Beaverbrooks has invested over £650,000 in yet another store in White Rose Leeds and has introduced the shopping centre’s first Tag Heuer Boutique.
The brand new store and the Tag Heuer Boutique is situated in White Rose Shopping Centre where shoppers have access to a selection of the luxury Swiss watch brand’s “most anticipated” launches and heritage pieces.
Beaverbrooks’ experts will showcase the brand’s extensive diamond and bridal jewellery by assisting customers with their ring purchases in a private consultation area, “positioning Beaverbrooks as a true diamond and wedding destination in York”.
Shoppers will also be able to browse Beaverbrooks’ latest diamond jewellery collection, ‘Essence’, and its own brand diamond range, ‘Beyond Brilliance’, which was exclusively designed for Beaverbrooks’ 100th Birthday and “the only diamond cut of its kind in the world”.
The jewellery company also claimed that White Rose will be the only stockist of the ‘Hearts On Fire’ diamond and Canadian brand Maple Leaf Diamonds.
The new 1,993 sq ft retail space will also include a bridal selection, as well as bespoke shopping spaces for Longines and Gucci watches and jewellery.
Other brands available include Rado, Raymond Weil, Tissot, Boss, Armani, Garmin, Vivienne Westwood and Michael Kors.
The new store at White Rose will be Beaverbrooks’ 83rd store in the UK and the new TAG Heuer Boutique is the 11th addition to the Beaverbrooks portfolio, creating two new jobs in the area.
Anna Blackburn, managing director at Beaverbrooks, said: “We are thrilled to be expanding our long-running and incredibly valued partnership with TAG Heuer to open its first luxury boutique in White Rose Shopping Centre, which is the perfect location for the new boutique, and will complement our refurbished store.
“In addition to a new luxury watch experience, we are excited to give shoppers access to our team’s diamond and bridal expertise through a dedicated consultation area. We’re confident the new store will be popular with customers – both local and further afield – and look forward to continuing to provide outstanding levels of customer service, while showcasing our expertise and passion for luxury watches and fine jewellery.”
