Beaverbrooks unveils refurbished Leeds store

Family-owned national diamond, jewellery and watch retailer, Beaverbrooks, has unveiled its refurbished Leeds store located on Commercial Street in addition to its newly expanded Tag Heuer boutique, following a £1.5m investment. The 1,300 sq. ft. Beaverbrooks store, which is the retailer’s first store to be set across two floors, features a new dedicated diamonds and weddings area on the upper floor of the space, in addition to specialist diamond areas. The store has been especially designed with intimate consultation areas where the team of experts will assist customers with their engagement and wedding ring purchases. The experienced team of experts will be able to provide a tailored experience to customers, and the boutique will feature a specially designed area hosting a “luxurious” selection of Beaverbrooks diamonds alongside collections from Royal Asscher, Maple Leaf Diamonds and Hearts On Fire. Additionally, the Tag Heuer boutique will include its “most anticipated” launches and heritage pieces. According to Beaverbrooks, the third investment in the Yorkshire region in the past 12 months, the revamp of its retail space will see the brand “cement its position as a leading and trusted diamond, watch and jewellery destination in the city and wider area”. Boasting 87 stores and 20 dedicated luxury watch boutiques across the UK, the national jeweller has continued to expand its luxury offering over recent months, with the investment in this Leeds store and Tag Heuer boutique creating three new jobs in the region. Anna Blackburn, managing director at Beaverbrooks, said: “As a high street name in Leeds since 1975 – almost half a century – this investment into the future of Beaverbrooks and Leeds is very exciting for us. The significant investment follows two further developments of stores across the Yorkshire region over the past year, both in our York and Leeds White Rose Centre locations. “We are pleased to continue our long-running and incredibly valued partnership with Tag Heuer with the expansion of the Leeds boutique, especially as 2024 marks 35 years of Beaverbrooks being a TAG Heuer stockist, and September 2023 saw celebrating our Leeds Tag Heuer boutique turning 10 years old. Add to this our amazing, extensively refitted Beaverbrooks store with dedicated diamonds and weddings area and diamond specialist area, we are pleased to position ourselves as the expert in jewellery, diamond, weddings and luxury watches. She added: “We’re confident the new store will be popular with customers – both local and further afield – and we look forward to continuing to provide outstanding levels of customer service, while showcasing our expertise and passion for luxury watches and fine jewellery.”