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Astrid and Miyu launches new Lucky Charm collection

The Lucky Charm collection launches online and in-store today (30 July) and can be paired with existing pieces or be worn alone

Astrid and Miyu has launched its new Lucky Charm collection as part of its Q3 product launches.

The new collection features meaningful charms and jewellery to “attract good fortune”, including a range of lucky charm motifs, such as horseshoes, clovers and pearls.

As part of the collection, Astrid and Miyu’s solid gold charm necklace, Story Chain, has new attachable Talisman Charms.

Customers can choose from five designs (made from 18k gold plated sterling silver), such as a freshwater pearl, blue topaz gemstone or clover, compatible with new Bold Link Necklaces and Bracelets.

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The Lucky Charm collection launches online and in-store today (30 July) and can be paired with existing pieces or be worn alone. Prices range from £30 to £160.

Connie Nam, founder of Astrid and Miyu, said: “We’ve seen how much our community has loved the Story Chain necklace, we knew we had to release more charms to allow customers to continue personalising these special pieces even further”.

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