Zedd to launch new additions to Zedd Diamond collection

Zedd has announced the launch of new pieces to its Zedd Diamond collection.

The new additions combine textured black zirconium with 18ct rose gold, platinum and both black and colourless diamonds in a range of stylish geometric finishes.

At The Jewellery Show from September 1-2, the company will offer a first-look at new additions to its Zedd Diamond collection.

Following The Jewellery Show, Zedd will also present its broad range of collections, including titanium fine jewellery, at the Company of Master Jewellers’ Autumn Trade Event.

Paul Platnauer, co-founder, said: “The Jewellery Show at Olympia London is the ideal opportunity to present these new designs in the Zedd Diamond collection, but also to showcase Zedd to a wider audience.

“The brand has developed at a rapid pace over the last few years, and we are thrilled to be filling a difficult niche for many of the UK’s most prominent retailers. Young generations of male consumers are often the most challenging to reach, but Zedd™ is going above and beyond to cater to these clients and drive footfall back to the High Street.”

Carol Sinfield, sales director, added: “The month of September is shaping up to be an incredibly busy period, but one full of opportunities for Zedd™. Retailers have responded positively to our black zirconium and precious metal collections, which are all crafted in Birmingham and hallmarked in the UK. This is what sets us apart and ensures we can offer a high-quality product to our retail partners.”

Elsewhere, Zedd is developing a consumer-facing presence with a new website and a refreshed approach to social media.

The brand will focus on driving digital visitors to their nearest high street stockist.