Abbott Lyon launches ‘Charms for Charity’ initiative

Jewellery brand Abbott Lyon has announced the launch of its latest charitable endeavour, ‘Charms for Charity’ initiative commencing on Friday 20 September 2024.

Through the campaign, Abbott Lyon is committed to making a “meaningful impact” by designing and creating bespoke bracelets, donating 100% of the profits to carefully selected charities.

To kickstart the initiative, the brand has partnered with Children with Cancer UK to release a limited-edition bracelet on 20 September during Childhood Cancer Awareness Month.

The partnership highlights Abbott Lyon’s commitment to raising an “impressive” sum for the charity over the next 12 months, starting with a minimum target of £5,000 but with “aspirations to far exceed this amount”.

According to the brand, the bracelet is “a powerful symbol of hope and solidarity for children facing cancer”.

The design features a black strap adorned with a heart-shaped charm engraved with the charity’s logo and a violet gemstone, symbolising support.

Children with Cancer UK is devoted to improving survival rates and enhancing the quality of life for young cancer patients, working tirelessly to ensure every child and young person has the opportunity to live their life to the fullest.

Following this launch, Abbott Lyon will continue its charitable efforts by supporting CoppaFeel! and Many Tears Animal Rescue, with exclusive bracelet designs set to launch from October onwards.

CoppaFeel! is celebrated for its work in raising breast cancer awareness, emphasising the importance of regular self-checks and early detection, empowering individuals of all ages to take control of their health and recognise the signs of disease early on.

Meanwhile, Many Tears Animal Rescue is focused on rescuing and rehoming abandoned dogs, particularly ex-breeding dogs and those in desperate need of care, giving them a second chance at a loving home.

Jezz Skelton, CEO and founder of Abbott Lyon, said: “We’re incredibly proud to be partnering with Children with Cancer UK, CoppaFeel! and Many Tears Animal Rescue. As our business grows, so does our commitment to CSR initiatives, and we cherish the opportunity to collaborate with our charity partners and give back.

“Our personalised pieces already become everyday mementos and reminders of what matters most, but we also recognise that life can be challenging and many of us have loved ones who have faced hardships beyond their control. Through our newly launched Charms for Charity initiatives, we are committed to supporting causes close to our hearts with unique designs that reflect each charity’s mission.

Skelton added: “Our team at Abbott Lyon is not only committed to creating these bespoke pieces, but will also be involved in supporting these valuable causes through volunteering and internal fundraising efforts, helping to further the impact of our Charms for Charity initiative.”