Sixty-Second Interview: Elie Bernheim

Describe yourself in three words?

Impatient, Driven, Innovative.

How did you get to be where you are today?

I’m proud to be part of an independent family company. My grandfather, Mr Raymond Weil, founded the company in 1976 and I was appointed CEO in April 2014 after taking over from my father, Olivier Bernheim.

Which aspect of your job do you enjoy most, and why?

Horology, family and music are our three main pillars and I love that my job incorporates the three things I am most passionate about.

What is your proudest achievement?

Aside from becoming a father and being appointed CEO of Raymond Weil, creating new timepieces I can see on end-consumers’ wrists.

What is the best advice you have been given in work or life in general?

To stay focused and to never stop asking questions.

What is your next goal?

Although in-store retail partners are still the biggest proportion of our sales, I am excited to grow our online business and pioneer our e-commerce offerings globally. The digitisation of society is fascinating and inspires me greatly.